Moving the ‘millionaire’ goalposts

In amongst an interesting post from Lisa Everitt over at BNET on the online shopping habits of the rich, I saw this:

Google surveyed the shopping habits of 263 millionaires (shoppers 25 to 64 with an income of more than $1 million [emphasis mine]) and 730 ultra-affluents (net worth of $1 million, household incomes of $250,000 or more for married couples).

Given that the usual definition of millionare (‘A person whose wealth exceeds one million units of any currency’) would cover all of these people, I feel almost sorry for the ‘ultra-affluents’ whose million-dollar net worths and quarter-million incomes just don’t cut it any more.  I wonder who is going to break the bad news?

But hold on a sec:

Rich people work for their money, and the richer they are, the more likely they are to work: 89 percent of millionaires work full time. [emphasis theirs]

Now that is just plain wrong.  Surely, if being a millionaire means anything at all, it means that working full time is a distant nightmare.  In fact, the more I think about it, the more I think that I don’t want to be a millionaire at all.  After all, you are earning more than $1million per year, and by definition you lack the imagination to do anything else with your considerable resources than turn up for work each day. 

No, from now on you’ll find me slumming with the ‘ultra-affluents’, thanks.

Friday, October 24th, 2008 eBusiness

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